How to setup Article Rich Pins for Pinterest

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So you’ve started a blog, you’ve heard all the talk of how Pinterest can send you loads of traffic, even to a new website. In all your searching you’ve learned that once you setup your Pinterest Business account that there is a great benefit in setting up Rich Pins, but how do you apply for and enable Rich pins and what are Rich Pins?

Rich Pins are Pinterest Pins that have added details that Feature the content creator in bold to stand out when people are searching on Pinterest. The article pins bold the author, title and description of your post. The recipe Rich Pins highlight and display your recipe on your pin. Product Rich Pins show real time pricing and where to buy. App Rich pins allow Pinterest users to install the app without leaving Pinterest. from: Pinterest for Business Rich Pins

In this post I will discuss setting up the Article Rich Pins.

Setup your Pinterest Business Account

Step 1: Choose to upgrade personal or create a new account for your Business Account
You will need to decide if you want to convert your personal pinterest account to a business account or sign up for a separate business account. The Pinterest Business account so far has been offered completely free. There are benefits to both, and I am not an expert in setting up Pinterest, so I would recommend that you follow the advice of one of the following amazing ladies that are Pinterest experts on setting up your account.

Related: See this post on how to make Beautiful, Tall, Vertical Pinterest Images

Step 2: Setup your Business Account
Once you’ve decided on your strategy, you’ll need to apply for your Pinterest Business account.
Here is a quick run down on the prompts when setting up your Pinterest Business account, I setup the account for my daughters website as the example below.

First click on the 3 dots in the top right-hand corner of the screen and you’ll see this prompt:

Screenshot of Free Prompt for Pinterest Business Account

Then select to sign-in to the account that you’ve decided to use for your Pinterest Business Account This can either be your personal existing account or a new account, there are pros and cons to both methods.

Screenshot of Signin to the Pinterest Account that you want to set as a Business Account

I’ve used both, for my husband’s blog, we converted his existing, very off topic personal Pinterest account, he was the Pinterest user in our house. He had some followers. But, once we really figured out how to use Pinterest, we had to do a major cleanup, set most of the existing boards to secret and then create the keyworded boards with keyworded descriptions for relevant pins. We have seen major growth on Pinterest from these changes you can see his Pinterest account here

On my own Pinterest account I’ve started from scratch a few weeks ago, so the profile, boards, and descriptions are all keyworded from the start, you can see my Pinterest account here.



Next, you’ll need to enter your Business name, (or your Blog name), as a blogger, I selected “Public Figure” as the option below.

Screenshot of your Business name

Then, you’ll have the option to connect other accounts you have or to skip this till later.

Screenshot of Connect other accounts or choose later

Will you want to run promoted ads? You’ll get a chance to answer that here, for myself I put “unsure”.

Screenshot on Decide on running ads or not

Then lastly, you’ll be prompted to add a pin to your account, this is optional. That may be since this is a brand new account for my daughters Pinterest, you can see Kara’s Pinterest account here

Screenshot of Save Pins from website

You’ll notice that pin created on Kara’s account, is just a rather large pin, with not much new detail as compared to a Personal Pinterest Account. That is because the Rich Pins are not enabled yet.

Screenshot of Rich Pins not enabled yet

How to Claim your Website on Pinterest

Step 3:

Claim your website on Pinterest, this may or may not be a necessary step.

  1. Login to your Pinterest Account
  2. Click on the 3 dots on the top right hand side
  3. Select Settings
  4. Scroll down to Claim
  5. Enter your domain and click on the Claim button
  6. Screenshot enter your domain an click claim

  7. You’ll be prompted to choose html tag or upload to verify your website.

Screenshot of Choose either html tag or upload

I went with the html tag option and I will use the plugin Meta Tag Manager

Note: In most cases, you can also use your SEO Plugin for Pinterest website verification. I’ll show you below some of the most common SEO plugins, however, make sure you just use one SEO Plugin, if yours is not listed below, it will likely still have similar instructions as one of the 4 listed below.

Option 1: using Meta Tag Manager

If you have the plugin Meta Tag Manager installed, go to Settings on your WordPress menu, then click on “Meta Tag Manager”.

  1. Click “add meta tag” button
  2. under tag name, choose “name” from the drop-down menu.
  3. under value, enter p:domain_verify
  4. under content, enter your random letters and numbers meta tag provided by Pinterest
  5. then click save

The completed meta tag will look something like this, again, you will need to enter the random letters and numbers from Pinterest.

Screenshot of claim pinterest website using meta tag manager

Option 2: SEO Plugin

If you have read my other posts, you will know that if you are on a slower host, like a Bluehost shared hosting plan, that I do not recommend to use Yoast SEO plugin, because it is a “heavy” plugin that slows down your website. There are 2 other SEO Plugins that you could use, if you are using Yoast and want to switch, don’t remove it right away, most SEO Plugins can import your settings from Yoast, so you don’t lose them.

However, that said, a large number of bloggers do use Yoast SEO, and here is how to add the Pinterest meta information to verify your account.

Yoast SEO

  1. Click on your Yoast SEO WordPress menu
  2. Click on Social
  3. Once inside that section, click on the tab along the top that says Pinterest (highlighted in the image below)
  4. in the Pinterest Confirmation enter just the random letters and numbers of the meta tag in the box provided, no spaces
  5. Click “save changes” button

Screenshot of Yoast SEO Pinterest Verify

SEOPress is one of the lighter-weight SEO Plugins, we use this one on one of our sites. See the instructions below.

  1. Click on SEOPress on the WordPress menu
  2. Click on Advanced
  3. Scroll to the bottom of the options till you see “Pinterest Site Verification” and enter the html tag info from Pinterest, the random letters and numbers with no spaces.
  4. Click the button “Save Changes”

Screenshot of SEOPress Pinterest Validation

SEO Framework

SEO Framework is a light-weight SEO Plugin. It has lots of options available to you. I also really like this one and I am testing this one out on another one of our websites.

  1. Click on SEO on your WordPress menu
  2. Scroll down to Webmaster Meta Settings
  3. Under “Pinterest Analytics Verification Code” Enter your Pinterest html tag random numbers and letters with no spaces here
  4. Scroll to the top or bottom and click the button “Save Changes”

Screenshot of SEO Framework Pinterest Verification

All in One SEO
All in One SEO is another very popular SEO Plugin, here are the instructions for verifying your website for Pinterest with this plugin.

  1. Click on All in One SEO
  2. Scroll down to Webmaster Verification
  3. On the field Pinterest Verification Code, enter your html tag random numbers and letters with no spaces from Pinterest
  4. Scroll to the bottom and click the button “Update options”

Screenshot of Pinterest verification on All in One SEO

Appy for Pinterest Rich Pins

Step 4:

Now you’ll need to apply for Pinterest Rich Pins.

I keep having a really weird issue come up when trying to login to the developer site on Pinterest. It just keeps flashing over and over and doesn’t let me login. See on the video below.

If this happens to you, you can follow these steps to get logged in to the Pinterest Developers site for the Rich Pins validator/url debugger.

  1. Login to your Pinterest Business account as usual.
  2. Click on the Analytics tab or you can click this link, that will open in a new tab.
  3. Even though you are logged into your Pinterest Business Account, click the “Sign up” or “login” button on the far right-hand side. Once you click this, you will be auto-logged into your Pinterest Analytics Dashboard.
  4. Now you can open the Pinterest Rich Pin Validator at this link here Pinterest url debugger/

Now that you are logged in to the Rich Pin Validator, scroll down and enter your domain.

screenshot on Pinterest Validate URL

Once you click validate, if all is okay, you’ll see the button to click “apply”

Screenshot click apply

Setup your Website for Rich Pins

Rich Pins use the same technology as Facebook, called OpenGraph markup. For the Article Rich Pins you want to use the following OpenGraph options. Your SEO Plugin and/or your Sharing Plugin can set this markup for you automatically. However, if you choose to let your Plugin set this for you, you often lose the ability to customize settings. For examples of this see this related article: Taking Control of Your Post Images for Facebook, Pinterest, Twitter and More

For this reason, I set my OpenGraph Meta Tags for Facebook and Pinterest and the Twitter tags using the Meta Tag Manager Plugin.

To see if one of your plugins is already configuring your OpenGraph Meta tags, open one of your posts, and then “right-click” on the post and choose “view page source” depending on your browser this might be phrased a bit different. Now if you haven’t seen the source of your posts before it may be intimdating, it is just a bunch of text with codes that tells your browser how to display your website to your viewers.

Now that you are looking at the page source of your post, on your keyboard press the keys “ctrl” and “F”. This brings up the Find feature of your browser and type in og:title and press enter on your keyboard.

If you find og:title on your page source, it will somewhat like the image below, the part that says “content” is what the article rich pin will grab as the Pin title.

Screenshot of Searching for og-title

Next, let’s search again, press ctrl and F again search for og:description this time. There should just be ONE of each of the OpenGraph meta tags og:title, og:description
If you find og:description, look at the content, this is what will be grabbed by Pinterest as the upper description on Article Rich Pins right under the title of the pin.

Screenshot of an example of og-description

Setting the Rich Pin Type to Article

I have checked each of the SEO Plugins and I do not see a location where they have the option to set the Pinterest Rich Pin type. So in this case I will just show you the instructions to do this with the plugin Meta Tag Manager. The other method that you could use is to add this directly to your Child theme header file.

  1. Click on Settings on your WordPress menu
  2. Click on Meta Tag Manager
  3. Click the Add Meta Tag button
  4. Under Type select “property”, Under Value enter “og:type”, Under content enter “article”, as shown in the image below.

    Screenshot of meta tag manager adding og type article for Pinterest Rich Pins

    Other Meta Tags you can set for Rich Pins

    You can also set your site name, add another meta tag, set the following:
    Type select “property”, for Value enter “og:site_name”, under content, enter your website or blog name, example shown in the image below, with the site name being “WP Blogger Assist”.

    Setting og site_name using Meta Tag Manager

    og:author This can be set per post using the Meta Tag Manager or you can set this for your whole site if you are the only author, using the WordPress menu: Settings > Meta Tag Manager as you have done before in this article.

    That is it. You will need to wait now for Pinterest to approve your Rich Pins application.

Avatar for Tara, WP Blogger Assist

I have over 15 years experience in IT. Over this time: managing server infrastructure, building websites and more. This website is dedicated to helping WordPress bloggers with setting up their blogs and websites; optimizing fast page loading, SEO and social media marketing - such as; Pinterest, Facebook and more.

8 thoughts on “How to setup Article Rich Pins for Pinterest”

  1. Hello I did validate my page url and received the message “Congratulations! Your rich pins are approved and on Pinterest. However, my pin still didn’t turn to Article Pin format with extra information at Pinterest. Please help.

  2. Hey Tara!
    Thanks for the awesome post!
    Unfortunately, I still feel like I’m a bit over my head.

    I applied for rich pins for a while back and in the Rich Pins Validator it says that my “rich pins have been approved”, and under that it says “Rich pins enabled” with my website name ( underneath.

    I thought everything was working as it should, but today when I check my Pinterest Analytics, the little “R” (indicating that it’s a rich pin) isn’t showing up to ANY of my pins (neither pins I pinned directly for my site, nor ones I created within Pinterest).

    Is there a way to know for sure if my pins are actually rich pins or not? This is all making my head spin!

    Thanks for much for any advice! 🙂

    • Hi Mitch, I just checked on the Rich Pin Validator, and Pinterest has not yet enabled your Rich Pins, they are behind by at least a few weeks for everyone since January, please give it some time, once that is done your Rich Pins should appear.

  3. That post is actually the only one who talk about metadata type.
    I am trying to apply for recipe rich pin, the validator say congratulations but don’t let me apply I tried everything, I think the problem is the metadata say “og-type”-“article” and need to be recipe, I downloaded the meta tag manager, but don;t work.
    If you have any suggestions it will be much appreciate.

    • Hi Andrea,

      I checked your website on the Pinterest Rich Pins validator and it shows that your Rich Pins are not yet enabled. Pinterest is taking weeks instead of hours to approve Rich Pins since January of this year. Hopefully they will get that sorted out soon.

      One thing to note, if you set up Recipe Rich Pins you are less likely to clicks to your site, because the Pins will show the recipe. That is why some food bloggers choose to setup article rich pins instead of recipe rich pins.

      That said. There are 2 plugins instead of meta tag manager that can help you easily with Recipe Rich Pins as there is a lot more code involved.

      Tasty Recipes: here

      WP Recipe Maker – has a free version here:


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