So you’ve started a blog, you’ve heard all the talk of how Pinterest can send you loads of traffic, even to a new website. In all your searching you’ve learned that once you setup your Pinterest Business account that there is a great benefit in setting up Rich Pins, but how do you apply for and enable Rich pins and what are Rich Pins?
Rich Pins are Pinterest Pins that have added details that Feature the content creator in bold to stand out when people are searching on Pinterest. The article pins bold the author, title and description of your post. The recipe Rich Pins highlight and display your recipe on your pin. Product Rich Pins show real time pricing and where to buy. App Rich pins allow Pinterest users to install the app without leaving Pinterest. from: Pinterest for Business Rich Pins
In this post I will discuss setting up the Article Rich Pins.
Setup your Pinterest Business Account
Step 1: Choose to upgrade personal or create a new account for your Business Account
You will need to decide if you want to convert your personal pinterest account to a business account or sign up for a separate business account. The Pinterest Business account so far has been offered completely free. There are benefits to both, and I am not an expert in setting up Pinterest, so I would recommend that you follow the advice of one of the following amazing ladies that are Pinterest experts on setting up your account.
- Carly Campbell’s very affordable and effective Pinterest Strategies course
- Kate Ahl from Simple Pin Media, she offers a free podcast with lots of tips and information
- McKenzie Beans Pinterest Primer Free Course
Step 2: Setup your Business Account
Once you’ve decided on your strategy, you’ll need to apply for your Pinterest Business account.
Here is a quick run down on the prompts when setting up your Pinterest Business account, I setup the account for my daughters website as the example below.
First click on the 3 dots in the top right-hand corner of the screen and you’ll see this prompt:
Then select to sign-in to the account that you’ve decided to use for your Pinterest Business Account This can either be your personal existing account or a new account, there are pros and cons to both methods.
I’ve used both, for my husband’s blog, we converted his existing, very off topic personal Pinterest account, he was the Pinterest user in our house. He had some followers. But, once we really figured out how to use Pinterest, we had to do a major cleanup, set most of the existing boards to secret and then create the keyworded boards with keyworded descriptions for relevant pins. We have seen major growth on Pinterest from these changes you can see his Pinterest account here
On my own Pinterest account I’ve started from scratch a few weeks ago, so the profile, boards, and descriptions are all keyworded from the start, you can see my Pinterest account here.
Next, you’ll need to enter your Business name, (or your Blog name), as a blogger, I selected “Public Figure” as the option below.
Then, you’ll have the option to connect other accounts you have or to skip this till later.
Will you want to run promoted ads? You’ll get a chance to answer that here, for myself I put “unsure”.
Then lastly, you’ll be prompted to add a pin to your account, this is optional. That may be since this is a brand new account for my daughters Pinterest, you can see Kara’s Pinterest account here
You’ll notice that pin created on Kara’s account, is just a rather large pin, with not much new detail as compared to a Personal Pinterest Account. That is because the Rich Pins are not enabled yet.
How to Claim your Website on Pinterest
Claim your website on Pinterest, this may or may not be a necessary step.
- Login to your Pinterest Account
- Click on the 3 dots on the top right hand side
- Select Settings
- Scroll down to Claim
- Enter your domain and click on the Claim button
- You’ll be prompted to choose html tag or upload to verify your website.
I went with the html tag option and I will use the plugin Meta Tag Manager
Note: In most cases, you can also use your SEO Plugin for Pinterest website verification. I’ll show you below some of the most common SEO plugins, however, make sure you just use one SEO Plugin, if yours is not listed below, it will likely still have similar instructions as one of the 4 listed below.
Option 1: using Meta Tag Manager
If you have the plugin Meta Tag Manager installed, go to Settings on your WordPress menu, then click on “Meta Tag Manager”.
- Click “add meta tag” button
- under tag name, choose “name” from the drop-down menu.
- under value, enter p:domain_verify
- under content, enter your random letters and numbers meta tag provided by Pinterest
- then click save
The completed meta tag will look something like this, again, you will need to enter the random letters and numbers from Pinterest.
Option 2: SEO Plugin
If you have read my other posts, you will know that if you are on a slower host, like a Bluehost shared hosting plan, that I do not recommend to use Yoast SEO plugin, because it is a “heavy” plugin that slows down your website. There are 2 other SEO Plugins that you could use, if you are using Yoast and want to switch, don’t remove it right away, most SEO Plugins can import your settings from Yoast, so you don’t lose them.
However, that said, a large number of bloggers do use Yoast SEO, and here is how to add the Pinterest meta information to verify your account.
- Click on your Yoast SEO WordPress menu
- Click on Social
- Once inside that section, click on the tab along the top that says Pinterest (highlighted in the image below)
- in the Pinterest Confirmation enter just the random letters and numbers of the meta tag in the box provided, no spaces
- Click “save changes” button
SEOPress is one of the lighter-weight SEO Plugins, we use this one on one of our sites. See the instructions below.
- Click on SEOPress on the WordPress menu
- Click on Advanced
- Scroll to the bottom of the options till you see “Pinterest Site Verification” and enter the html tag info from Pinterest, the random letters and numbers with no spaces.
- Click the button “Save Changes”
SEO Framework is a light-weight SEO Plugin. It has lots of options available to you. I also really like this one and I am testing this one out on another one of our websites.
- Click on SEO on your WordPress menu
- Scroll down to Webmaster Meta Settings
- Under “Pinterest Analytics Verification Code” Enter your Pinterest html tag random numbers and letters with no spaces here
- Scroll to the top or bottom and click the button “Save Changes”
All in One SEO
All in One SEO is another very popular SEO Plugin, here are the instructions for verifying your website for Pinterest with this plugin.
- Click on All in One SEO
- Scroll down to Webmaster Verification
- On the field Pinterest Verification Code, enter your html tag random numbers and letters with no spaces from Pinterest
- Scroll to the bottom and click the button “Update options”
Appy for Pinterest Rich Pins
Now you’ll need to apply for Pinterest Rich Pins.
I keep having a really weird issue come up when trying to login to the developer site on Pinterest. It just keeps flashing over and over and doesn’t let me login. See on the video below.
If this happens to you, you can follow these steps to get logged in to the Pinterest Developers site for the Rich Pins validator/url debugger.
- Login to your Pinterest Business account as usual.
- Click on the Analytics tab or you can click this link https://analytics.pinterest.com/, that will open in a new tab.
- Even though you are logged into your Pinterest Business Account, click the “Sign up” or “login” button on the far right-hand side. Once you click this, you will be auto-logged into your Pinterest Analytics Dashboard.
- Now you can open the Pinterest Rich Pin Validator at this link here Pinterest url debugger/
Now that you are logged in to the Rich Pin Validator, scroll down and enter your domain.
Once you click validate, if all is okay, you’ll see the button to click “apply”
Setup your Website for Rich Pins
Rich Pins use the same technology as Facebook, called OpenGraph markup. For the Article Rich Pins you want to use the following OpenGraph options. Your SEO Plugin and/or your Sharing Plugin can set this markup for you automatically. However, if you choose to let your Plugin set this for you, you often lose the ability to customize settings. For examples of this see this related article: Taking Control of Your Post Images for Facebook, Pinterest, Twitter and More
For this reason, I set my OpenGraph Meta Tags for Facebook and Pinterest and the Twitter tags using the Meta Tag Manager Plugin.
To see if one of your plugins is already configuring your OpenGraph Meta tags, open one of your posts, and then “right-click” on the post and choose “view page source” depending on your browser this might be phrased a bit different. Now if you haven’t seen the source of your posts before it may be intimdating, it is just a bunch of text with codes that tells your browser how to display your website to your viewers.
Now that you are looking at the page source of your post, on your keyboard press the keys “ctrl” and “F”. This brings up the Find feature of your browser and type in og:title and press enter on your keyboard.
If you find og:title on your page source, it will somewhat like the image below, the part that says “content” is what the article rich pin will grab as the Pin title.
Next, let’s search again, press ctrl and F again search for og:description this time. There should just be ONE of each of the OpenGraph meta tags og:title, og:description
If you find og:description, look at the content, this is what will be grabbed by Pinterest as the upper description on Article Rich Pins right under the title of the pin.
Setting the Rich Pin Type to Article
I have checked each of the SEO Plugins and I do not see a location where they have the option to set the Pinterest Rich Pin type. So in this case I will just show you the instructions to do this with the plugin Meta Tag Manager. The other method that you could use is to add this directly to your Child theme header file.
- Click on Settings on your WordPress menu
- Click on Meta Tag Manager
- Click the Add Meta Tag button
Under Type select “property”, Under Value enter “og:type”, Under content enter “article”, as shown in the image below.
Other Meta Tags you can set for Rich Pins
You can also set your site name, add another meta tag, set the following:
Type select “property”, for Value enter “og:site_name”, under content, enter your website or blog name, example shown in the image below, with the site name being “WP Blogger Assist”.
og:author This can be set per post using the Meta Tag Manager or you can set this for your whole site if you are the only author, using the WordPress menu: Settings > Meta Tag Manager as you have done before in this article.
That is it. You will need to wait now for Pinterest to approve your Rich Pins application.